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Swirly is designed to feel like a sensory escape, which is vibrant, comforting, and full of personality. The playful palette, blending fresh green tones with fruity shades like mango and strawberry, brings a sense of natural joy and energy to every scoop, reflecting the brand’s lively and uplifting spirit.
Color
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For the Swirly wordmark, a clean, modern sans-serif font was chosen to reflect the brand’s simplicity and approachability. To bring in a playful twist, I customized the ‘S’ and ‘R’, adding character and movement that make the identity feel more dynamic and memorable.
Logo
Swirly
Swirly is a modern artisanal ice cream brand crafting bold, small-batch scoops. Each bite blends together creativity and nourishing flavors. With fresh ingredients, Swirly delivers a colorful, comforting experience that feels like home and tastes like happiness.
Brand Identity + Naming + Packaging + Logo
Swirly Ice Cream
Swirly is a modern artisanal ice cream brand crafting bold, small-batch scoops. Each bite brings together creativity and nourishing flavors, sparking joy and emotion. With fresh ingredients, Swirly delivers a colorful, comforting experience that feels like home and tastes like happiness.
Brand Identity
Naming
Messaging
Packaging
Logo
.png)
Color
Swirly is designed to feel like a sensory escape, which is vibrant, comforting, and full of personality. The playful palette, blending fresh green tones with fruity shades like mango and strawberry, brings a sense of natural joy and energy to every scoop, reflecting the brand’s lively and uplifting spirit.
Logo
For the Swirly wordmark, a clean, modern sans-serif font was chosen to reflect the brand’s simplicity and approachability. To bring in a playful twist, I customized the ‘S’ and ‘R’, adding character and movement that make the identity feel more dynamic and memorable.
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Photography
April 2023
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