Lagom Cafe
In a world that rushed through coffee and overlooked connection, Lagom Cafe emerged as a more mindful alternative rooted in the Swedish idea of “just the right amount". It’s a warm, welcoming space where coffee becomes a ritual, and every visit invites people to pause, breathe, and find their balance.
Brand Identity
Naming
Visual Design
Packaging
Advertising
Brand Identity + Naming + Visual Design + Packaging
For Lagom, cream and orange palette was curated to create a space that feels instantly welcoming and full of life. The soft cream brings a sense of calm and comfort, while the vibrant orange adds a playful spark of energy.
Brand Color
The Lagom logo was created around a clean, balanced coffee cup to visually express the brand’s core values of comfort and clarity. It’s more than just a cup; it’s a quiet pause, a reminder to slow down and savor a mindful moment.
Logo
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Logo
The Lagom logo was created around a clean, balanced coffee cup to visually express the brand’s core values of comfort and clarity. It’s more than just a cup; it’s a quiet pause, a reminder to slow down and savor a mindful moment.
Brand Color
For Lagom, cream and orange palette was curated to create a space that feels instantly welcoming and full of life. The soft cream brings a sense of calm and comfort, while the vibrant orange adds a playful spark of energy.
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Project Title
Photography
April 2023
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